Apr. 16. 2018
The Next Menu
Book/Editorial Design/Spatial Installation Project
Special Thanks To Matt Adams, Alex Seth, and Brad Bartlett.
The Next Menu is a compressed future meal taking the form of a book. The book serves as a stimulating visual collection of imagination, experimentation, and innovation in food design. Structured into four main parts; Table Setting, Preparation, Dinner, and Food as Memoir, the themes all embody the process of a meal. With each piece embracing projects that establish or question the various ways to have a multi sensory experience at the table, The Next Menu proposes what the next perfect meal could be in the future.
Apr. 21. 2017
Brand Identity/Print Design Project
Special Thanks To Jon Nishida, and Brad Bartlett.
The Getty seeks to inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting and interpreting works of art of outstanding quality and historical importance. To fulfill this mission, the Museum continues to build its collections through purchase and gifts and develops programs of exhibitions, publications, scholarly research, public education, and the performing arts that engage our diverse local and international audiences. All of these activities are enhanced by the uniquely evocative architectural and garden settings provided by the Museum's two renowned venues: the Getty Villa and the Getty Center and the research institute. My goal for this project was not only to create the more contemporary movement to this institution but also keeping their brand value.
Nov. 17. 2018
Collaborated with Lulubi Garcia, Maricruz Meza, Maribel Barcena, and Carina Huynh
Hyphenated American is an exploration of our ethnic identity and cultural duality, or the lack of one. It is about adapting to a new culture while holding onto our roots. It embraces a way to thrive and create while living in a space that is constantly shifting or intertwining identities and stereotypes—who we are, who we are not, or who we can become. Our aim is to share our experience.
Special Thanks To Jon Nishida and Brad Bartlett
Egon Schiele was an Austrian painter. A protégé of Gustav Klimt, Schiele was a major figurative painter of the early 20th century. His work is noted for its intensity and its raw sexuality, and the many self-portraits the artist produced, including naked self-portraits. The twisted body shapes and the expressive line that characterize Schiele's paintings and drawings mark the artist as an early exponent of Expressionism. One day, he gets accused for seducing and drawing young girl's nudity. While in prison, Schiele created a series of 12 paintings depicting the difficulties and discomfort of being locked in a jail cell.
My goal was to create an exhibition that displays the era that he was in the prison. My responsibility for this project was to bring in the moment when he was in the prison to space.
Aug. 21. 2018
KOYO Community Center
Brand Identity/Print Design
Special Thanks To Stephen Serrato
KOYO is a youth-based community center that is located Koreatown, Los Angeles. It is originally called as KYCC(Koreatown Youth Community Center). After the LA riot, the organization not only expanded their services such as clinical, environmental, and economical but also started to accept diverse ethnicities. By renaming the organization as KOYO, I created a representation of youth in Koreatown. My design challenge for this project was to create a cultural movement to inspire young immigrants to be part of KOYO.
Brand Identity/Package Design
Special Thanks To Mateo Neri
Trichology is a medical hair care brand based out of Los Angeles, California. With a strong focus on personalizing the formula by individual’s lifestyle, the result is a superior collection of hair products that optimize your hair and enhance your daily journey. Scientifically–innovative formulas are capable of influencing the way the hair repairs and regeneration.
*Work In Progress
Now Serving Bookstore
Brand Identity Design Project
Special Thanks To Matt Adams, Alex Seth, and Brad Bartlett
Now Serving is a cookbook store located in Downtown Los Angeles. It is founded by Ken Concepcion, LA based chef, and his wife, Michelle Mungcal. Concepcion plans to carry around 600 new and backlist cookbooks along with 200 to 300 previously owned or out-of-print cookbooks. He will also sell a variety of non book items including Japanese knives; vintage cast iron pans that are 40-50 years old as well as some new, hand-forged cast iron pans made by Blanc Creatives in Charlottesville, Va.; apparel such as chef coats, chef shirts and aprons; and knife bags and knife rolls. This project will be publishing the previous book project 'The Next Menu'.
* Existing bookstore, it is only demonstration purposes.
Dec. 12. 2018
Special Thanks To Greg Lindy
Belly is a boxy serif typeface designed for both display and body text. The proportions are based on Austin Fat and Bodoni, designed to fit display-heavy layouts with a round "n" and "r" letters to give a bold and wider display.
Branding, 3D Motion
Special Thanks To Gerardo Herrera
Lonely Planet is a large travel guide book publisher. Other early books of the genre include Frommer's, Let's Go, the BIT Guides from 1970. As of 2011, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps. My goal for this project was to bring in more warmth and vibrancy to this new identity.